Ward Sales Distribution and Digital Strategy Survey Download

Overview

Over the last several years, distribution strategy among property-casualty carriers has evolved as the lines between distribution channels continue to blur. Additionally, the digital marketplace continues to impact carriers to innovate in both product offerings and processes as customers demand more personalized and immediate access to information. Ward conducted a study of property-casualty sales and marketing leaders to gauge the state of the industry's investment in digital strategy and the impact it has had on carriers.

The report is available for $3,500.

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What's covered in each report?

The study focused on the following areas:

Distribution priorities
Multi/Omni channel and brand strategy
Stage of development and aspects of digital strategy
Policyholder self-service capabilities and usage
Digital lead generation and tracking
CRM system utilization

Table of Contents

Introduction
Benchmark Groups
Executive Summary
Profile of Participants
Survey Results:
- Sales Strategy
- Pricing Transparency
- Multi / Omni-Channel Distribution
- Multi-Brand Strategy
- Customer Service Strategy
- Digital Strategy Development
- Policyholder Web / Mobile Self-Service Capabilities
- Lead Generation and Tracking
- Customer Lifetime Value and Journey
- Customer Relationship Management Systems
- Conclusion
Appendix

Profile of Study Participants

The findings of this study are based on information from 35 property-casualty insurance leaders representing a wide range of carriers.

	Overall Benchmark	Small Carrier	Mid-Size Carrier	Large Carrier	Personal Lines Focused	Commercial Lines Focused	Independent Agency	Captive & Direct
2015 DPW	$1,281M	$131M	$595M	$3,329M	$2,023M	$551M	$845M	$2,372M
Personal Lines as a % of Total DPW	54%	43%	42%	79%	81%	28%	42%	85%
Commercial Lines as a % of Total DPW	45%	43%	47%	21%	19%	72%	58%	15%

Report Pricing

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Ward Sales Distribution and Digital Strategy Report

Fresh insights from property-casualty insurers

Overview

What's covered in each report?

Profile of Study Participants

Report Pricing